I am always amazed at the number of people who are promoting a website with no sign up form on it. You know they are wasting their money in many ways because the traffic they are driving to their site is leaving without ever making a purchase.
We know this is true because there have been studies done in the past that show that a person needs at least 12 exposures to something before them actually buy. Some people never will buy, but if you do not have their name and -mail address for future follow up you will never know if they would have been a customer or not.
The best way to build a business on the Internet today is to work hard at building a list and then doing email marketing to it. If you equate Internet marketing to a game then you have a much better chance to win this game if email marketing is a part of your overall strategy.
This does not mean that you have to just promote splash pages either. Many successful Internet marketers today use a blog as their sole method for getting traffic.
However if you look at their website you will see that every one of those are giving away a free report or something of value in exchange for their visitors contact information.
Why are they doing this?
The answer lies in the fact that they understand email marketing is a long term form of Internet marketing success. Even people who have a large RSS feed subscriber base still want to do email marketing because they know people read email every day.
By putting your emphasis on building a large email list you are insuring your long term success because you have people you can contact, and they have given you the permission to do so. Permission email marketing is the only way to do it!
If you are not sure how to go about building an email list of your own then you need to study up on it. There are many ways you can build a large list, but the fact remains that your Internet business will continue to thrive if you can market to an email list.
In summary, do not be one of these unsuccessful Internet marketers who is driving traffic to a web page and not trying to capture follow up information. This is an expensive way to lose money and guarantee your failure as opposed to winning the Internet marketing game.
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Copyright: David Ogden
Labels: email marketing, internet marketing
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